Lexus Turns the Roosevelt Hotel into the World’s Biggest 3D Billboard

The Roosevelt Hotel in Los Angeles, California, is one of the most iconic hotels in the United States, nay the world. Built in the 1920s, it has since featured in countless movies, television shows and music videos. So it figures that sooner or later someone would get the bright spark idea of using it as a giant billboard for their product.

Enter the world of Lexus who, with the help of some cutting-edge 3D projection mapping technology, turned the side of the Roosevelt into a Michael Bay Transformers-esque advertisement for its new CT 200h hybrid hatchback. Walls shift around and rotate; gaping holes appear and flowers, roadways and other objects all spring to life out of the eighty plus year old façade.

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Chevrolet Begins Taking Orders for Volt in Canada

General Motors is adding Canada to the list of countries that will soon get the Chevrolet Volt as starting from today, the company’s dealers in seven key regions across the country will begin accepting orders for the extended range electric vehicle, with prices starting from at CA$41,545 (equal to US$43,780 at today’s exchange rates). Read more »

Chevrolet Begins Taking Orders for Volt in Canada

General Motors is adding Canada to the list of countries that will soon get the Chevrolet Volt as starting from today, the company’s dealers in seven key regions across the country will begin accepting orders for the extended range electric vehicle, with prices starting from at CA$41,545 (equal to US$43,780 at today’s exchange rates). Read more »