Lexus Turns the Roosevelt Hotel into the World’s Biggest 3D Billboard

The Roosevelt Hotel in Los Angeles, California, is one of the most iconic hotels in the United States, nay the world. Built in the 1920s, it has since featured in countless movies, television shows and music videos. So it figures that sooner or later someone would get the bright spark idea of using it as a giant billboard for their product.

Enter the world of Lexus who, with the help of some cutting-edge 3D projection mapping technology, turned the side of the Roosevelt into a Michael Bay Transformers-esque advertisement for its new CT 200h hybrid hatchback. Walls shift around and rotate; gaping holes appear and flowers, roadways and other objects all spring to life out of the eighty plus year old façade.

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BMW 3-Series Still Top Dog despite Strong Competition

In the ingloriously named, “small premium car segment”, the BMW 3-Series is king. A good all-rounder with sporting pretensions and cred, a nice assortment of engine and equipment options, and perhaps most importantly, a variety of body styles including a coupe and station wagon derivative that have ensured its market supremacy.

All 3-Series models are doing their bit to keep sales high. According to a study released by R.L. Polk & Co., from 2008 through this past February, the 3-Series sedan covered around 60 percent of the model's retail registrations, with the coupe, convertible and station wagon versions accounting for the rest of the sales.

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BMW 3-Series Still Top Dog despite Strong Competition

In the ingloriously named, “small premium car segment”, the BMW 3-Series is king. A good all-rounder with sporting pretensions and cred, a nice assortment of engine and equipment options, and perhaps most importantly, a variety of body styles including a coupe and station wagon derivative that have ensured its market supremacy.

All 3-Series models are doing their bit to keep sales high. According to a study released by R.L. Polk & Co., from 2008 through this past February, the 3-Series sedan covered around 60 percent of the model's retail registrations, with the coupe, convertible and station wagon versions accounting for the rest of the sales.

Read more »