NADAguides, the leading provider of vehicle pricing and information, names the all-new 2011 Ford Fiesta the NADAguides Car of the Month for May.
The 2011 Ford Fiesta was selected as the NADAguides Car of the Month based on the vehicle's quality of engineering inside and out, driving comfort, fuel efficiency, overall value, and wealth of features above and beyond what is expected in its class.
Increased consumer interest for the Ford Fiesta on NADAguides.com also played a role in the vehicle's selection as the Car of the Month. NADAguides' market analysts saw an increase in consumer interest for the Ford Fiesta of nearly 55 percent during the first quarter of 2011, as compared to the fourth quarter of 2010, and expect to see that percentage continue to increase over the coming months considering rising gas prices and the Fiesta's ability to reach 40 mpg on the highway.
NADAguides analysts agree that the Fiesta's tagline – "It's a Pretty Big Deal" – is extremely fitting for this feature loaded, sub-compact vehicle that scored a "Top Safety Pick" from the Insurance Institute for Highway Safety (IIHS). The technology, performance and options of the Fiesta are not typically found in a sub-compact vehicle priced under $20,000, and NADAguides analysts foresee this vehicle making a large impact on Ford's overall sales in the coming months with 2 body styles and 5 trim levels available to car shoppers.
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Learn more about the 2011 Ford Fiesta at Lakewood Fordland.
