Dodge Ram to launch "Guts. Glory. Ram." tag line

For the second consecutive year, the Ram Truck brand will continue its title as the Official Truck of Churchill Downs and the Kentucky Derby. This year’s participation marks a milestone for the Ram Truck brand not only for the continued partnership but the introduction of the Ram Truck brand’s new tagline, "Guts. Glory. Ram."  The new tagline, which debuts during race programming, pays homage to the history of Ram Truck Brand and represents the hard work and dedication placed in the design, engineering and production of each and every Ram truck.